Dynamic and Static Elements of Marketing Communications Assignment

Dynamic and Static Elements of Marketing Communications - Assignment Example The communication is said to be successful if 'a customer goes to buy the shoes of a particular brand, not for keeping his feet warm and dry but because the shoes make him/ her feel masculine/ feminine, rugged, young, glamorous etc.' This is indeed the real task for the marketing team in general and the marketing communication guys in particular. The marketing team is supposed to thoroughly understand the customer's needs, buying habits and then plan the launch of the product in the appropriate market. UK market today boasts of an increasing number of young spenders. An increasing use of credit cards has further fueled these spending habits. These spending habits further vary with cities across the UK because a flow of wealth and income also depends upon the extent of industrialization of the city, 'mood/ attitude' of the city etc. as flows of income and wealth correspond to such an extended system of industrialization and stages of growth of the city. London, for example, can be cla ssified as having class, design, retailing, and a big share of the resulting income and wealth. More and more of the international corporate players prefer to make London it's home and such corporations orchestrate and finance production and marketing at the expense of firms into the operations business. They take stock of the size of the market, competitor's presence, and their communication strategies. At times it is advisable to plan out the communication strategy taking a leaf out of the strategies of existing companies. This holds particularly useful for service industries because in this case the consumer is lured with the help of innovative ideas of service delivery for example in the tourism industry, a market is segmented depending upon the paying capacity, existing preferences of tourists and bouquet of discounts etc. enjoyed by them. Marketing communication tools play a crucial role in the process. UK market is an advanced market in term of IT and communication technology . In most of the commercial environments, a technically advanced product finds more acceptance. A big chunk of working IT professionals is from Asian countries, for which different types of strategies are required than used for the residents Englishmen. The working communities from other nations are generally here to 'earn'. Their main concern is how to optimize their savings. At the same time, they are a crucial factor in the nation's economy. They help in the production of goods, materials etc. and they are the consumers as well. In fact, it is said that marketing people are the most secular lot. They don't believe in favoritism or any such discrimination. For them, the customer is one community with different attitudes and profiles. UK is in fact considered to be the most liberal regime amongst the OECD. UK has implemented reforms with far-reaching consequences over the last decades (OECD, 2006). A network of local authority local trader schemes is also functional which helps in giving consumers by way of providing them with a reliable way of finding trustworthy businesses and offers them adequate help when required. Such networks empower the consumers and assist them in making 'well-informed choices' when purchasing goods and services.  

Healthcare Costs Assignment Example | Topics and Well Written Essays - 1750 words

Healthcare Costs - Assignment Example A look into the year 2005, expenditure on health care was about $2 trillion or $6,697 per capita, which correspond to 16% of the GDP. The continued rise in health spending over the last four decades is going to go higher, and the expenditure will reach $4trillion, which is 20% of the GDP, by the year 2015. For many years, the continued increase in health care expenditure has been the center of heated debate in the US for many years. Research work and anecdotal reports influence further concerns. This points out that the rise in the health care expenditure is likely to harm the US economy. Expenditures on health care have the potential to affect an economy in a number of diverse and complex ways. In addition, the emerging effects may vary across all sectors of an economy as well as across population groups. One notable impact of increased expenditure on health care is the decline in the general economic growth. However, the same effect has the potential to boost economic growth in som e sectors of an economy. Therefore, gaining an understanding of how increased expenditure on health care affects the economy requires an evaluation through various dimensions (Eaton et al, 2002). The state, Federal, and the local governments have the duty to collect taxes from households and business premises. The tax collections help to finance public health insurance programs as well as providing direct health care to households. On the other hand, the businesses are responsible for providing employment to households and health insurance to their employees. Therefore, the households emerge as the final consumers of the health care and at the same time bear some costs on health care (Eaton et al, 2002). It is worth noting that the impacts of health care on a single sector are likely to affect results from other sectors. An example is a situation where the government reduces its expenditure on health care by reducing the eligibility for public health insurance. This action by the go vernment leads to an increase in un-insurance rates among households. At the same time, an increase in health care expenditure in also likely to cause an increase in taxes, reduction on investments on other critical sectors or increased government borrowing. It is also likely that companies will cut down employment and investment as a result of increased expenditures on health care (Eaton et al, 2002). The other likely effect of increased health care expenditures is inflation on the US economy. This will cause goods and services from the US to be less competitive in the international market because increased expenditures on health care will lead to an increase in product prices. Finally, increased expenditure on health care is likely to make health care inaccessible to many, produce bankrupt consumers, and reduce peoples’ retirement savings (Pauly et al, 2009). Impacts of the affordable health care for America Act HR 3962 On November, 2009, the House of representatives passed the Affordable Health Care for America Act with a vote of 220 to 215. The aim of this Act is to offer affordable, quality health care to all Americans. The bill is a multifaceted one and addresses diverse issues concerning the improvement of the health care system. Improvements on the health system include expansion of health insurance coverage, amending Medicare payments regulations in both traditional and advantage plans.